Art direction and global branding
Thought and created in Paris.
I worked on the new visual identity of the french cosmetic brand Alban Muller. At first my brief included design the packaging, giving it a more contemporary feel, as the work on the visual identity and strategy was already underway, before being halted.
We then revisited the work from the beginning, along with a team of freelance creators. We had to elaborate on the positionning of the brand - undertaken by my colleagues - before I created a new visual identity, which was a progression from the old AM identity. It was important that it still retained some of the original elements, to produce a fresher, more modern look and feel of the brand.
So I kept the font they had choosen in the first rework, and I also kept the AM icon, and modernize them.
The picture here are from Alban Muller.